Marketing and Advertising Resources for Vendors

Make your experience with Patterson Dental a mutual success

View and download marketing and advertising resources and information, including product promotions and advertising standards.

Looking for media opportunities?

Download the 2024 media guide

Want more details about marketing and advertising?

Download the vendor marketing kit

Product promotions

Promotions must be completed in the product promotion template and sent to your Vendor Account Manager at least 30 days prior to the start date.

All product promotion templates must contain the following information:
 
  • Patterson item numbers for buy/get items (each item number should be on a separate line)
  • Promotional offers (ex: Buy X, Get X)
  • Redemption information
  • Validity dates
  • Whether offers are Auto Free Goods or vendor fulfillment (Note: Auto Free Goods promotions cannot be mix and match)
  • Auto Free Goods Agreement, if applicable
Download the product promotion template

Advertising standards

In submitting promotion templates, please note the following requirements:

  1. Promotion details must be clearly understood.
  2. Promotion expiration dates must be listed.
  3. You must include the trademarked Patterson Dental logo (if the artwork is provided for a publication the Patterson Dental logo is recommended but not required).
  4. You must include Patterson’s call-to-action statement, precisely as follows: For more information or to place your order, contact your Patterson representative, local branch, or visit pattersondental.com or call 800.873.7683. (If the artwork is provided for a publication the Patterson Dental call to action is not required.)
  5.  Any item numbers must be Patterson item numbers (format example: XXX-XXXX).
  6. Any pricing must be Patterson pricing.
  7. All items listed must be items Patterson stocks and carries.
  8. Ads cannot compare your product to another brand name sold by Patterson.
  9. Redemption information for non-Auto Free Goods must be listed
  10. All ads with Auto Free Goods must use the green Auto Free Goods logo.

Advertising example #1
Advertising example #2

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