What to Expect When You Invest

What value does equipment and technology bring to a practice?

Jared Pratt: I might say, what does it cost to not have technology in your practice? We live in a digital age. Everything is on social media. Everything is on our phones. Where I live in Utah, it’s called the Silicon Slopes – if you don’t have technology, well, all your patients work for tech companies, so you’ve got to get with it. You’ve got to have the technology, and it will pay off.

Robin Toennies: Technology is all about serving the patient, serving them by honoring their time and creating an understanding of what is actually diagnosed and what you’re going to be doing. It creates transparency, and that’s what everybody is looking for. Especially with the internet and all the Googling patients do, they just want an understanding. There’s also a lot of anxiety that comes with being a patient. So if we can get the dentistry done in a timely manner and show them it was a well-thought-through treatment plan, we can get the patient satisfied and taken care of. Our goal is to create really good patient experience where everyone has trust and comfort, and I think technology delivers that.

Ryan Taylor: I think differentiation is a key component of practice success. How are you going to draw patients into your practice as opposed to another practice down the street? Patients don’t always understand clinical competencies, but they do understand technology. They understand efficiency. Technology tends to be the biggest factor in that. In addition to that, efficiencies driven by technology make a big difference and drive profitability. And technology is fun – you get a higher level of team engagement, higher retention. These are things that practices are looking to obtain, and technology is really a wonderful tool to accomplish them.

What are customers most surprised about?

Jared Pratt: My favorite thing is when customers invest in technology, they say, “Oh my gosh, I love this.” Just the other day I was with one of my customers who initially was hesitant to buy an intraoral scanner and a milling machine, but he was just gushing over them. I was in his office, and he was telling me how much he loves it, how much they’ve done crowns and they bought CBCT at the same time and now do implants and clear liners – things that they never did in their practice. And they do it because they invested in that technology. And it’s fun to see.

Robin Toennies: I just got a text and the dental office said, “Why did we wait? The patients love us, we’re so much more efficient.” That’s why we do what we do.

Ryan Taylor: Many practices never look back once they invest, and a big part of that is wishing they would have done it sooner.

There’s power in an investment in equipment and technology, and territory reps like Jared, Robin and Ryan see it firsthand. CAD/CAM, CBCT, an all-tissue laser and other technology and equipment allow you to modernize your practice, create a more convenient and comfortable experience for patients, and even drive employee retention and profits. When you invest with Patterson, you can expect expertise, guidance, integration, education and ongoing support.

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